Thursday, June 11, 2020

Violence Against Nurses Research Assignment Paper - 550 Words

Violence Against Nurses Research Assignment Paper (Essay Sample) Content: Nurse exposure to physical and nonphysical violence, bullying, and sexual harassment: A quantitative reviewAuthorAuthor affiliationNurse exposure to physical and nonphysical violence, bullying, and sexual harassment: A quantitative reviewReferences ListAlameddine, M., Mourad, Y., Dimassi, H. (2015). A National Study on Nurses Exposure to Occupational Violence in Lebanon: Prevalence, Consequences and Associated Factors. PloS one, 10(9), e0137105.Park, M., Cho, S. H., Hong, H. J. (2015). Prevalence and perpetrators of workplace violence by nursing unit and the relationship between violence and the perceived work environment. Journal of nursing scholarship, 47(1), 87-95.Purpora, C., Cooper, A., Sharifi, C. (2015). The prevalence of nurses' perceived exposure to workplace bullying and its effect on nurse, patient, organization and nursing related outcomes in clinical settings: a quantitative systematic review protocol. JBI database of systematic reviews and implemen tation reports, 13(9), 51-62.Spector, P. E., Zhou, Z. E., Che, X. X. (2014). Nurse exposure to physical and nonphysical violence, bullying, and sexual harassment: A quantitative review. International Journal of Nursing Studies, 51(1), 72-84.SummaryOccupational violence, bullying, and sexual harassment are rife in the health institutions across the world. However, there is a dearth of national studies on this subject. The study titled Nurse Exposure to physical and nonphysical violence, bullying, and sexual harassment: A quantitative review  provided a quantitative review which estimates the rate of exposure of the nurses depending on the source, setting, type of violence and the region. Further, the researcher employed quantitative research design review based on the secondary data. Te available literature search was conducted by use of Medline, CINAHL and PsycInfo database and only those sources that had information on all variables of research were included in the study. This was meant to ensure uniformity in the collected data. The literature suitable for the research were identified through the database search and checking reference lists of the review articles that were located. The rate of exposure was coded as a percentage of the nurses who reported a specific type of violence in the sample. There were five types of violence, however, the type of violence was not recorded as the data was concerned on the prevalent rates of violence regardless of the type. The researcher coded the setting, country, timeframe and type of violence.The study revealed that the violence exposure rates were thirty-six percent for physical violence, sixty-six point nine percent for nonphysical violence, thirty-nine point seven percent for bullying, twenty-five percent for sexual harassment and thirty-two points seven percent of nurses reported the physical injury. Moreover, the study revealed that exposure rates varied from one country to another. The highest cases of viole nce and sexual harassment was recorded in the Anglo region while the highest cases of nonphysical violence and bullying were recorded in the Middle East. There was also significance difference in the source of violence in the region with the majority of the violence from patients being more prevalent in European and Anglo regions. In addition, in Middle East families and friends were the most common source of violence in the Middle East. From this research, at least one in three nurses has encountered exposure to physical violence with a third of that affected reporting to have been injured, a quarter encountered sexual harassment and two-thirds recorded nonphysical violence. Further, p[hysical violence was found to be more prevalent in emergency departments, geriatric and psychiatric facilities.AnalysisThe research question was well framed and significant as allows for the quantitative comparison of the rates of exposure to the type of violence, source, setting, and region independ ently. The research question is well detailed allowing for the calculation of the correlation between variables. However, the qualitative aspect of this data was left out which would have made this study inclusive of all variables related to violence impacted on the nurses. The authors did relate well the research question to the existing knowledge. The authors related perfectly the qualitative studies with their work on violence filling the holes of knowledge left by the qualitative studies on the violence, sexual harassment and bullying of nurses. Nevertheless, this paper made a significant contribution to the existing qualitative knowledge on this issue. On the other hand, the study did not provide enough theoretical framework as it left out the issue of why the perpetrators of opted for this viol...

Tuesday, May 26, 2020

The History of The Wanderer Essay Topics Refuted

The History of The Wanderer Essay Topics Refuted Once you receive an idea, the practice of writing will be much simpler. Obviously, the area of business is quite wide. Writing about nuclear weapons is always a great idea. Even if a particular research paper topic is getting plenty of buzz at this time or other folks seem interested in writing about it, don't feel tempted to make it your topic if you don't genuinely have some type of interest in it also. The Hidden Gem of the Wanderer Essay Topics The thesis gives you a guideline about how to go about with writing the essay. Colleges can tell whenever your essay is merely a form essay. Researching the topic permits you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. In open-ended essay assignments, selecting an essay topic gets crucial to the total success of the bit of writing. Whatever college essay topic you select or are assigned, the secret is to compose a very good stand-out essay. You don't need to acquire super technical with legal argumentative essays, but be certain to do your homework on what the recent laws about your favorite topic actually say. Whatever They Told You About the Wanderer Essay Topics Is Dead Wrong...And Here's Why The very best thing is to decide on a topic that will provide you with an opportunity to present new ideas or a fresh perspective on a problem. Deciding upon a topic is a critical issue that partly estimates final success of the job. Write about a problem you have or wish to address. Don't neglect to explain why the challenge is valuable to you! Who Else Wants to Learn About the Wanderer Essay Topics? Ensure you make a comprehensive interpretation of each process in the most fascinating way so to capture the interest of your reader. It's possible to also restate the ideas which you've discussed in the body parag raphs in order to make your point valid. The goal isn't just to inform but to present personal reflection and philosophies throughout the story-telling too. Colleges want a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. the Wanderer Essay Topics The primary aim of topic choice for a proposal essay is to show the idea can be put into place in practice. Seek advice from your teacher if you happen to have any questions about this issue you have decided on. Obviously, you can pick any topic, nobody could ever know that you're describing experience that you never actually had, but don't forget that it is always simpler to tell the truth than to invent lies. Well, the response isn't too obvious here. The Truth About the Wanderer Essay Topics Remember your essay is about solving problems, thus a solution ought to be a highlight of the essay. The introduction should offer general information which will be included in the report. Always offer you concrete solution and expound to your reader why it's the optimal solution. Your reader ought to know that your solution isn't just the best from any other solution. however, it is affordable, feasible etc.. The Dirty Truth on the Wanderer Essay Topics You are able to just write about your extracurricular pursuits. Curriculum proposal topics is a means to try. For instance, a sociology professor may supply an overall topic like the effects of poverty in urban environments. One particular important and appropriate subject is technology. The War Against the Wanderer Essay Topics It's important to select debatable argumentative essay topics as you need opposing points that you may counter to your own points. A proposal essay is extremely easy to comprehend. Informative essays are somewhat more descriptive. An argumentative essay is a certain kind of academic writing. A paper is always simpler to write if you're interested in this issue, and you'll be more motivated to do in-depth research and compose a paper that genuinely covers the whole subject. Below are the three most important aspects to consider to guarantee you select the very best research paper topics. Not all research paper topics are made equal, and you would like to be sure you pick an excellent topic before you commence writing. Before you commence writing a single word of your paper, you first will need to understand what your thesis will be. The Battle Over the Wanderer Essay Topics and How to Win It So you don't actually wish to obtain a topic! Try out another topic and do the exact 5-minute writing test till you locate a topic you know you can readily write on. The topic has to be interesting, the topic has to be essential and finally the topic has to be informative. Quite frequently, the very best topic is one which you truly care about, but you also will need to get w ell prepared to research it. The only rule to follow when picking a topic for your college essay is to select the topic you're eager to write about. An argumentative essay requires you to choose a topic and have a position on it. Before studying the top rated informative essay topics, it's important to ask what makes an excellent topic. Selecting the most suitable topic for a persuasive speech may be not such an easy matter to do as it might seem. Thanks to the correct option of presentation style and a thorough understanding of the goals you wish to accomplish in your essay, there are many categories essay themes may be broken into. 1 important thing you ought to do when writing your essay is to ensure it is personal. So without further ado, below are some effective writing tips to produce your common app essay stick out! In general, you can observe that writing a persuasive essay isn't a brain surgery. The War Against the Wanderer Essay Topics The success of a research paper mostly is dependent upon the topic, which is why a number of time is spent searching for the correct research paper topics for college students. Very often it becomes tough to choose 1 topic either due to the many ideas in the student's head, or due to their complete absence. Argue that public higher education has to be free for everybody. F. Bacon The main intention of the capital isn't to get as much money as possible, yet to guarantee that money results in a better life.

Sunday, May 17, 2020

Benefited From Animal Testing - Free Essay Example

Sample details Pages: 1 Words: 359 Downloads: 1 Date added: 2019/04/12 Category Biology Essay Level High school Topics: Animal Testing Essay Did you like this example? If you have ever taken any antibiotic or had a vaccine, you have benefited from animal testing: Research with animals led to vaccinations against smallpox, measles, mumps, and tetanus. The worlds first vaccine was tested on a cow in 1796 during the observation of milkmaids who caught cowpox, which is now called smallpox, from infected cow utters. This disease was eradicated in 1980 with the help of lab animals. Looking at the more frequent viruses in our everyday lives like bacterial infections, which are extremely common and affect most people many times throughout their lives, today most of them are readily treatable with antibiotics such as penicillin. The effectiveness of penicillin and other antibiotics as treatments for bacterial infections was established through research using mice and other rodents. Scientists continue to use animals to determine what antibiotics are effective against specific organisms, their toxicity, and their potential side effects. Don’t waste time! Our writers will create an original "Benefited From Animal Testing" essay for you Create order Medical researchers need to understand health problems before they can develop ways to treat them. Another significant vaccine that was discovered with the service of animals in medical research was the polio vaccine. Polio is a highly infectious disease that mainly affects children under the age of 5. It invades the nervous system and can cause permanent paralysis in a matter of hours. The polio vaccine which was tested on chimpanzees, reduced the global occurrence of disease from 350,000 cases in 1988 to just 22 cases in 2017. Polio is now practically unknown in the USA and Europe and more than 16 million people have been saved from paralysis. Animal Testing ProCon.org. (2016, March 24). Another very important discovery was in the early 1920s when Frederick Banting found the hormone insulin in the pancreatic extract of dogs. He instituted that it significantly lowered the dogs blood glucose levels to normal. Banting and his medical student, Charles Best, continued working on their discovery and perfected it in 1922. They used it to successfully treat a young boy with severe diabetes and went on to win the 1923 Nobel Prize for Physiology and Medicine. Roughly one million people in the world use insulin for their diabetes (Virginia, 2016). Thanks to lab animals, we now have important vaccines to treat everyday illnesses. (Rogers, K. 2014)

Friday, May 15, 2020

Animal Cruelty Is A Tremendous Issue Concerning The United...

Animal Cruelty and the Link to Abuse Toward Humans Animal cruelty is a tremendous issue concerning the United States and has a large link to abuse toward humans. On DoSomething.org (n.d.), they found that â€Å"Today animal cruelty has been reported in urban, suburban, and rural settings in all regions of the country† (para. 6). But at the same time, there is animal welfare, which can protect animals when they have been mistreated. Individuals who participate in animal cruelty are more likely to engender harm to humans. In Rescue Ink (2010), found that â€Å"70% of animal abusers also have records of other crimes - often violent crimes† (para. 3). In addition to, there is a myriad of research and statistics that emphasizes how several components increase the link between abuse to animals and abuse to humans. The largest components are: households where domestic violence occurs, individuals who become serial killers, and individuals that grew up with a disturbing childho od. Animal welfare laws convey the intent of making sure animals are being treated fairly. Strand (2014) found that â€Å"In its simplest form, animal welfare refers to the relationships people have with animals and the duty they have to assure that the animals under their care are treated humanely and responsibly† (para. 1). Due to the myriad amount of individuals that contribute to abuse against animals, it is impossible to ensure that all individuals receive the consequences that are applicable to their retribution. InShow MoreRelatedThe Debate On Animal Rights910 Words   |  4 PagesThere are two major schools of thought on animal protection. First, is the tenet that animals should have rights and the second, more radical view, is that animals should be liberated. Many of the rights that are promoted for animals are similar to the rights of human democratic societies. The basic rights, which are recommended by a number of advocates, are that animals should be free from suffering, be in possession of their own life, and their basic interests should be given the same considerationRead MoreToday, the fashion industry is pumping out thousands of fur coats for prospective buyers. The1700 Words   |  7 Pagesis beyond most buyer’s attention. Some people know that animals go through pain when their fur is taken for the purpose of fashion, but most people do not understand the extent of the mutilation they go through. To be sure the fur is fresh and neat, certain animals are sometimes skinned alive. Fur farming is not only inhumane, but it also has a negative effect on nature. Fur farming is bad for the environment, brutal to animals and the animals are also inhumanely killed. According to psychologicalRead MoreEffective Understanding of Cultural Differences Will Be Key to Successful Business Operations in the 21st Century. Discuss This Statement Using Examples from Two Sectors.4254 Words   |  18 PagesBritish Empire s crown. In mid 1850s the company, which was at its peak and for the most part operating like a well oiled machine, made a crucial error. The company supplied its troops, who were predominantly native Indians, with cartridges laced with animal fat, Miscellany 1858, use of which, was against the religious beliefs of the local Indians. This led to a series of uprisings that eventually led to the Indian independence 80 years later. Such is the importance of understanding cultural differencesRead More Homosexuality Essay3784 Words   |  16 Pagessex with one another and procreate. Those who practiced these religions often felt that the nature of these gods had to be appeased in order for the tribe to survive. Having sex with a god as a part of worship, or to seek help for fertile crops, animals, or selves, was a logical extension of the concept of polytheism. Since sex was required for fertility in humans, they believed having sex with a god was all the more crucial and beneficial. Giving the Male God More Male-ness Most likely,Read MoreEssay about Organic Pet Food Marketing Plan4702 Words   |  19 Pagesoriented products as consumers increase organic consumption and become aware of safety issues in traditional food supplies. Our analysis will look at the desired strategic positioning for traditional pet foods, organic pet foods, and the target demographic based on our research. The market analysis and competitor research reveals a market segment currently occupying less than 1% of pet food sales, but with tremendous growth potential. The traditional pet food market is mature with 6 major competitorsRead More Women in Tibet Essay4646 Words   |  19 Pagesorganizations have begun to take action against this dehumanization of Tibetans so that the suffering of these people can finally be eased. Throughout history, women have been viewed as inferior to their male counterparts; however, although Tibet claims to issue women equal rights, the gender gap vastly surpasses the differences seen in America. Even today, Western and Tibetan women are not officially recognized by the Tibetan government in exile, even though the Dalai Lama recently advocated the full ordinationRead MoreStrategy And Innovation : American Fast Food Industry3846 Words   |  16 PagesFacts on Fast Food Industry - Statista ( as per 2013 statistics) The article titled â€Å"Fast Food Nation† in NY Times says that In 1970, Americans spent about $6 billion on fast food and in 2000, they spent more than $110 billion. And this explains the tremendous acceleration of revenue increase a decade ago. And this scenario continues to be the same. Each and every year the revenue generated by the U.S fast food industry is growing which can be seen from the graph below, Fig 2, Source: Revenue of theRead MoreImpact of Science on Society38427 Words   |  154 Pagessociety. (NASA SP ; 482) Series of lectures given at a public lecture series sponsored by NASA and the College of William and Mary in 1983. 1 . Science-Social aspects-Addresses, essays, lectures. I. Bergman, Jules. 11. Asimov, Isaac, 1920. 111. United States. National Aeronautics and Space Administration. IV.College of William and Mary. V. Title. VI. Series. Q175.55.B88 1985 303.4’83 84-1 4 1 59 For sale by the Superintendent of Documents, U.S. Government Printing Office Washington, D.C. 20402 ForewordRead MoreImpact of Science on Society38421 Words   |  154 Pagessociety. (NASA SP ; 482) Series of lectures given at a public lecture series sponsored by NASA and the College of William and Mary in 1983. 1 . Science-Social aspects-Addresses, essays, lectures. I. Bergman, Jules. 11. Asimov, Isaac, 1920. 111. United States. National Aeronautics and Space Administration. IV.College of William and Mary. V. Title. VI. Series. Q175.55.B88 1985 303.4’83 84-1 4 1 59 For sale by the Superintendent of Documents, U.S. Government Printing Office Washington, D.C. 20402 Read MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesCochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the Sydney indie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in

Wednesday, May 6, 2020

The Failed Corporate Culture of Enron - 4805 Words

The Failed Corporate Culture of Enron High risk accounting, inappropriate conflicts of interest, extensive undisclosed off-the-books activity, excessive compensation Ââ€" these are some of the headings of the report prepared by the U.S. Senates Permanent Subcommittee on Investigations titled The Role of the Board of Directors in Enrons Collapse. (Permanent Subcommittee on Investigations, 2002) In February, 2002, Enrons former Chief Executive Officer Jeffery Skilling had testified before members of the Senate Commerce, Science and Transportation Committee that Enron was a financially sound company the day he resigned in August 2001, just months before the companys financial implosion. But the Enron debacle has, as the Houston†¦show more content†¦The winners have been consumers, who have paid lower prices, and investors, who have seen competition force the power suppliers to become much more efficientÂ…. Under the old regulated model of delivering gas and electricity, customers were offered a one-size-fit s-all contractÂ…. Enron pioneered contracts that could be tailored to the exact needs of the customer. To do this, Enron unbundled the classic power contract into its constituent parts, starting with price and volume, location, time, etc., and offered customers choices on each one. Again, consumers won. Enrons investors did too, because Enron earned the surplus typically reaped by inventors. Arguably, Enron is the embodiment of what economist Joseph Schumpeter called the process of Creative Destruction. But creative destroyers are not necessarily likable, pleasant folks, which may be part of Enrons problem today. (Bodily and Bruner, 2001) Skilling has been described as Enrons chief visionary, head cheerleader, and internal compass, a brilliant strategist and creator of the in-your-face Enron culture. At the same time, many inside the corporation thought him a terrible manager, impulsive and immature. Touting the value of intellectual capital over solid assets, Skilling sought to imbue the 250 or so young MBAs Enron hired each year with the belief that they were the best and that they were on a mission to open markets across the globe in the face of entrenched,Show MoreRelatedThe Corporate Culture Of Enron1474 Words   |  6 Pagesthe corporate culture of Enron contribute to its bankruptcy? The Enron Corporation was an energy trading and utilities company that eventually failed due to the discovery that Enron was hiding large debts and losses in financial documents. â€Å"Through its subsidiaries and numerous affiliates, the company provided products and services related to natural gas, electricity, and communications for its wholesale and retail customers† (Ferrell, Fraedrich Ferrell, 2015, p. 486). A company’s corporate cultureRead MoreUniversity of Phoenix Organizational Culture1133 Words   |  5 PagesOrganizational culture can be defined as the system of attitudes, beliefs and values that are collectively expressed in support of organizational structure. Organizational culture is a pattern of shared basic assumptions that dictate the behavior of individuals within an organization. Culture determines which practices are appropriate and which are not, effectively developing standards, guidelines, and expectations for individuals within an organization. Although they work hand in hand, there isRead MoreEnron : The Leading Factor That Had Enron Into Its Demise Essay1608 Words   |  7 Pagesfactor that had Enron into its demis e revolves around the notion that, â€Å"companies are often so concerned with appearance and damage control that they are unwilling to engage in the degree of examination required to root out the entrenched causes of trust violations† (Hurley, Gillespie, Ferrin Dietz, 2013). The historical performance of Enron’s rising share prices, coupled to the constant positive media attentions, only added fuel to the fire in terms of Enron’s competitive culture. As a consequenceRead MoreWhy Enron Failed So Miserably1119 Words   |  5 Pages Analysis The reason Enron failed so miserably was due to the failure to meet the important ethical challenges and dilemmas in its corporate environment, the majority of the liability falls upon Kenneth Lay, the company founder, chief financial officer Andrew Fastow and Kenneth Lay’s successor Jeffrey Skilling. Enron’s CEO Mr. Lay failed to act responsible and also take necessary action, like for example when Fortune reporter Bethany McClean started inquiring about the validity of the financialRead MoreFailure Of Responsible Management : Enron Corporation1645 Words   |  7 Pageswhich failure of responsible management. The Enron Corporation is an example, because Enron event is the typical case for organization failure of responsible management In the end of 2001, Enron scandal has been disclosure, Enron stock prices slumped, and its financial tricks was exposed. The Securities and Exchange Commission (SEC) began survey of company s records. Enron’s auditor ‘Arthur Andersen ‘destroys relevant documents. (Ailon, G. 2011) Enron was bankruptcy in December 2001, and became theRead MoreEnron Scandal Reaction1483 Words   |  6 Pages The documentary film, Enron: The Smartest Guys in the Room It is a story about the greed in corporate America  that is always exposed after the fact. The  film examines the 2001 collapse of Enron.  At the time of the collapse, Enron  was the largest bankruptcy in history. The Enron story is one of money  and politics, which are two areas that embody the culture of big business in America. The film does a great job  of illustrating the laissez-faire culture that allowed Enron to rise to  prominence whileRead MoreWhy Enron Collapsed?1143 Words   |  5 PagesWhat are the reasons why Enron collapsed? * Investments Enron dealt in energy. According to Infinite Energy, the first and main cause of Enrons collapse was failed investments. Enron invested money in fiber-optic networks, a power plant in India and water distribution in the United Kingdom, to name a few. While a company the size of Enron could afford occasional losses, the mounting, failed investments added up and created a plethora of debt. * Hidden Losses Infinite Energy states thatRead MoreCorporate Culture Of Enron And Bankruptcy1327 Words   |  6 PagesIntroduction The case study is about Enron and about their biggest failure that lead the company towards bankruptcy. Enron got bankrupt to the extent that was no point of returning back and reversing its wrong doings. The only thing that the company had to think about was how to return the losses of its creditors. Enron Corp. was left with $12 billion in assets which was to be distributed among more than 20,000 creditors. Around 80% of creditors of Enron backed the long-awaited reorganization planRead MoreEssay on Enron: Questionable Accounting Leads to Collapse705 Words   |  3 PagesENRON: QUESTIONABLE ACCOUNTING LEADS TO COLLAPSE CRYSTAL RUFF GLOBE UNIVERSITY ABSTRACT This paper summarizes the article listed in reference that reported on the demise of Enron and the contributing factors that led to the financial downfall of a great company. The roles of the corporate culture, Enron’s financial staff, and even the chief financial officer are all to blame for the events that lead to the finality of the company that resulted in bankruptcy. While Enron boasted aboutRead MoreThe Organization Behaviors Of Enron Essay1390 Words   |  6 PagesThe Organization Behaviors of Enron Introduction Enron is considered America’s largest corporate failure in history and is a story about greed, fraud, and human tragedy. In 1986, Houston National Gas and Internorth, a natural gas pipeline company, merged to create Enron with Ken Lay as the chair and chief executive officer (CEO). Lay transformed the company into a high tech global operation that traded water, energy, broadband, and electricity. In less than a year, problems arose of fraud and

Taking a Look at Climate Change - 1400 Words

Climate change is a very real and prevalent issue in today’s society. So what can we do to stop it? Can we reverse the effects that have already taken place? This essay will address the issues of climate change, answer questions and talk about prevention. It is said that the Earth’s climate has been changing for the past century (State Government of Victoria, 2014). There is new found, stronger evidence that there have been increases in the average temperature across the globe and that the believed to be main cause of this change is due to human activities (University Corperation for Atmospheric Research, 2013). Greenhouse gases are what are most commonly referred to in conversation on climate change. Although greenhouse gases are generally referred to on the negative side, they are also essential to life (Mapstone, 2011). The greenhouse gases which consist of carbon dioxide, water vapor and methane retain heat in the earth’s atmosphere, gently warming our planet to sustain life, just as a greenhouse would in a cold climate, which is evidently where it receives its name. The sun warms the surface of the earth, which then radiates energy back towards space through the atmosphere. The greenhouse gases then absorb some of t he radiation and radiate heat in different directions, including towards earth. This is now adding to the heat the surface of the earth is already receiving from the sun. Without the aid of this greenhouse affect it is said that the surface of the earthShow MoreRelatedTaking a Look at Climate Change1769 Words   |  7 PagesIf we are going to look at the consensus on climate change we should start by defining which group of people is supposed to be reaching that consensus. All scientists are supposed to know all there is to know about every field of science; 17,000 scientists signed a petition saying theres no convincing evidence that greenhouse gases will disrupt the earths climate; 31,000 scientists are saying that global warming is beneficial. A lot a meteorologist become weather forecasters or pilots or teachersRead MoreTaking a Look at Climate Change1619 Words   |  6 Pagesaccelerated development , the climate is changing because of human activity affects the installation o f the components of the Earths atmosphere through the buildup of gases , especially carbon dioxide , methane and nitrous oxide , a greenhouse gas known greenhouse gases and has the property of attracting heat and thus the accumulation causes global warming, despite the fact that the interaction of the Earth with the changes in the atmosphere and try this planet to modify climate , however, global warmingRead MoreTaking a Look at Climate Change964 Words   |  4 Pagesdriving fuel-efficient cars, that can be dangerous, due to their size, and can take hours to charge. But fortunately, there are effective and cost efficient ways to reduce global warming and live a cleaner, healthier life. One thing is for sure, the climate is changing and if we dont do something soon, the Earth my face harmful, and even deadly consequences. Global warming is caused by emissions of greenhouse gases such as Nitrous Oxide (N2O), Methane (CH4), which is the strongest of the greenhouseRead MoreClimate Change in Earth1381 Words   |  6 Pagesmy view, climate change is the most severe problem that we are facing today-more serious even than the threat of terrorism. (King, 2004) were the wise words of Chief Scientific Advisor to the United Kingdom Government. For decades two major topics have been discussed from scholars to mere regular individuals. Rich people, the less fortunate, people from Canada or people from the Middle East, these two topics affect everyone. Those two topics are: climate change and tourism. Climate change can be definedRead MoreClimate Change And Its Effects On Society1223 Words   |  5 PagesThesis Climate change has been a highly controversial topic for the last couple of decades, in the last decade it has come more ever so pronounced under the public highlight. It is a very highly debatable topic in which many sides both scientific along with general public try to search for answers on if it’s a human caused one or one that just what mother earth herself continually goes though. I will be covering both the scientific reasoning on what might be causing climate change and how virtueRead MoreClimate Change On The Oceans1581 Words   |  7 PagesClimate change has become a large topic of interest especially in the last few years. While climate change will have many wide reaching effects the focus of this paper will be on oceans. One of the more obvious effect of climate change on the oceans will be warming of the water. From 1971 to 2010 the upper ocean defined as 700 meters and above warmed, it may have also warmed prior to that time but data was not very well kept or consistent during those times. While the water close to the surface couldRead MoreHow Can An Injustice Be Changed?1186 Words   |  5 Pagesinjustice be changed? First, one must have the knowledge of the injustice. Global climate change is an injustice because it brings damage and harm to animal, human, and environmental habitats. â€Å"Global climate change affects Earth’s capacity to sustain life†. Global climate change refers to the alteration of the Earth’s atmosphere temperature (Glossary). Utilitarianism is a theory to find alternatives to combat global climate change. Utilitarianism focuses on the positives influences that come to the greatestRead MoreClimate Awareness Website Paper1076 Words   |  5 Pagescurrently helping the environment; that website is, The Climate Reality Project. Here is a link for you to browse this website to become for familiar with it, https://www.climaterealityproject.org/. The main topic of this website is that we must d o better things to create a better future for our world. We must also spread the word around, so that more people are becoming aware of it, for the benefit. People who want more information about Climate Awareness should visit the website. It will impact yourRead MoreThe Myths About Climate Change Essay790 Words   |  4 Pageshttp://skepticalscience.com/argument.php 1. This link covers many of the myths about climate change. †¢ List two of the myths that you found most interesting. †¢ Outline what each myth is, and what the right answer to that question or item is. Reviewing the website above, I must say some people are extremely foolish and a vast majority of the claims they make are extremely ridiculous! Global Warming and Climate change are ever present and the effects are seen worldwide. The fact that there are so manyRead MoreClimate Change Has Affected Water Resources1425 Words   |  6 PagesClimate change is one of the major environmental concerns in society today. It has involved scientists from all fields, politicians from all aspects and even the ‘common’ citizen. As much as it is a major talk among people, some individuals however are not convinced that climate change is actually taking place. So scientists have gone on to do studies and provide empirical evidence that indeed climate change is taking place. Some of the areas that climate change has affected include; an increase

Marketing Plan Strategy Of Boost Juice Free Sample

Question: Disucss about the Marketing Plan Strategy of Boost Juice. Answer: Introduction Marketing is considered as a core function of the business management. The business strategies of a company rely heavily on its marketing strategies. The purpose of any business is to expand its customer base. The profit of an organization are not increased by technology, infrastructure but it is solely dependent upon the customer base and their satisfaction. Therefore, the basic idea of marketing is to create a customer-driven organization wherein the customer satisfaction is given supreme importance. In the present business scenario, the competition among the business organizations has drastically increased. Therefore, the importance of marketing methods has also increased in expanding the market share and retaining the previous customers. The fundamental goal of the marketing strategy is to increase the sales and enhance the brand awareness for the company (Ferrell Hartline, 2013). The marketing strategy encompasses several short-term and long-term methods that are focused on upl ifting the situation and the profitability of an organization. The most fundamental part of the marketing strategy is the marketing mix which refers to the tools and techniques that can be used by the company to influence the consumer behavior and pursue its marketing objectives. Traditionally, the marketing mix refers to the four major aspects which are manipulated to pursue the marketing strategy. At present, the marketing mix is extended to eight aspects, namely, product, prices, promotion, distribution, partnerships, people, processes and physical evidence (Belohlavek, 2008). In this essence, in this report, the marketing strategy of Boost juice is evaluated in the Australian market. In the initial section of the report, the history and the background of the company has been covered. Subsequently, the marketing strategy of the company has been evaluated by the examination of its marketing mix. In the later section, a few recommendations are made to the company to enhance its mar keting methods. Boost Juice Bars is an Australian retail organization that deals with various health products such as juice, smoothies and protein and energy drinks. The company was founded in 2000 in Australia by Janine Allis and today has presence in several countries across the globe. Boost is famous for providing healthy and fresh diet products to the customers has reached sales of over $ 2 billion. The company came into existence when during an American trip, the companys founder examined that the fresh juice bar market is developed in several countries, yet in Australia there are very few juice bar companies despite its healthy and outdoorsy lifestyle. Later, Janine Allis founded the company after development of a business plan, structure and ethics. The first store of the company was opened in Adelaide and there Janine worked everything from making drinks to serving customers. This helped her to study the consumer taste and their preference. Moreover, she also acquired in-depth knowledge of t he market and the logistics involved. The company grew in size and several different stores were opened in different places. The company also hired help and extended its staff due to the increase in the operations (Boost, 2017). Marketing Mix of the Company 8 Ps The marketing mix is the fundamental concept of marketing wherein the marketing methods are systematically applied to enhance the product sales. In the marketing process, the marketers conduct the research about the characteristics of the market, select a target market and develop a marketing strategy. In order to increase the sales, there are some demand-inducing variables which constituents the marketing mix of the company. The classical marketing mix has four variables (Product, Price, Place and Promotion); however, in the recent years expanded into eight Ps of marketing with changes in the business environment. In the below section, the marketing mix of Boost Juice is evaluated. The company offers various health food products. It includes high quality fruit juice, smoothies or juice bars. The company has always focused on quality of the products and incorporated fresh fruit juice blended with yoghurt and healthy smoothies. In the recent years, in order to tap the health-conscious customers, the company has introduced several products such as high protein, super-food, tropical and spirit. The company has made a motto to make all its products from natural ingredients and low fat. The company avoids unnatural products, artificial flavors and sweeteners or preservatives. It has also developed its product according to its target customers. The regular smoothies of the company are filled with the natural nutrients whereas the Super Smoothies are designed to maximize the benefits by adding various Boosters. It has also introduced products in accordance with the customer taste such as tea lovers. In different locations, the company has customized its products to sui t the local tastes. Boost has introduced several tailor-made products which are developed according to the local taste and needs (Boost, 2017). In its marketing strategy, the company has kept the prices of all the menu items low. It is done in order to attract more customers and compete with other food and beverage companies such as Coke and Pepsi. However, keeping the prices low has reduced the profit margins of the company (Prowd, 2013). Boost Juice acknowledges that different customers in different corners of the world have different taste, values, customs, purchasing power and habits. The company ensures that its promotional strategy in the foreign markets is different from its local strategy and adapted according to the local market needs. The promotional strategies are also developed according to the purchasing power, media habits and consumer interest in the local region. In its expansion, the company follows the strategy of franchising. In this strategy, it chooses the prominent and the experienced market players of the local region, who have intensive knowledge of the local market. However, the company also focuses on maintaining the integrity and the brand message of the organization (Boost, 2017). Moreover, with its foundation the company has followed a unique marketing approach of above-the-line and below-the-line marketing. As a result, within five years of its inception the company has arrived at 94% market awareness. The above the line marketing of the company includes the use of social media, television and the radio campaigns. In contrast to it, below the line methods include, e-mail marketing, engaging website, media coverage and customer service (Boos Study Kit, 2015). Boost Juice has adopted the strategy of franchising as its distribution strategy. About 70% of the Boost Juice outlet is franchised to different distributors. It is the method of expanding the outreach to the customers by leasing the business model and the brand name for a specific period of time to other businesses (Switzer Daily, 2009). Boost Juice has developed partnership with Bain Capital a private equity partner (Fitzsimmons, 2014). In addition to it, the company has also formed a new partnership with AIA Australia (IFA, 2016). In the marketing mix, the people refer to the founders, employees and the culture of the company. As per the love life philosophy of the company, it tries to give an exceptional experience to the customers. Therefore, the company has constructed attractive stores with vibrant colors to give exceptional consumer experience. The company is also focused on providing exceptional customer service to all the customers. The process of the company refers to the service delivery, complaints and the response time of the company. The company is very focused on providing exceptional customer services to its customers. The service quality is exceptional, the customers complaints are resolved quickly and the response time is also fast. The physical evidence of the customer experience with the company can increase the sales of the organization. It refers to the user stories, recommendations and the general buzz around the organization. In this regard, the company has well-maintained its website and shares the stories of the customers and their experience in social media with the organization. The company also tries to create buzz by tapping the current social trends. Contemporary Issues and the Competition Due to the advancements in the times and the changing consumer behavior, the marketing management of the business organizations has also undergone drastic changes. Due to the advancements in technology, the outreach of the companies has increased; however, several issues have also emerged due to increase in accessibility of the information. The companies have to maintain their brand image and social responsibility. They cannot consider themselves as entities which are completely separated from their social responsibility or consider that their main objective is profit making (Shankar et al., 2012). As a result, the companies have considered taking several actions to give back to the society where they are operating. Boost Juice also take several initiatives to control their emissions and minimize the negative impact on the environment. The company has introduced different versions of the paper cups which are manufactured from renewable and the sustainable resources. Moreover, the com pany uses non-toxic and food-safe inks which are not harmful to the environment. Along with it, the company has actively participated in several charity and philanthropic activities (Boost Juice, 2017). Moreover, social media also has changed the dynamics of the business environment. The business organizations can instantly connect with their customers and the target market. However, these customers can also connect with each other and provide their feedback and reviews to a larger audience. Therefore, it has become essential for the business organizations to focus on the customer experience and satisfaction each and every time. Furthermore, the companies can also use the social media to study the market trends and the customer preferences. They can also instantly promote their services, products, offers and discounts with social media. Other technological advancement also assists business organizations to increase their operational efficiency and productivity in business. For instance, the companies can automate the processes to minimize the human error. It also reduces the operational costs to the companies (Ferrell Hartline, 2013). However, with the technical advancements, the connectivity of the people and consumers has also increased. Before making the purchase decision, the customers evaluate the product options and then determine which product he has to buy. It has drastically increased the competition among the business organizations. The companies also integrate ethical principles and social marketing to increase their brand value (Fifield, 2012). Recommendations for Formulation of Marketing Strategy In the following section, several recommendations are made so that the business organization can enhance its marketing strategy and attain a larger market share. Boost Juice is focused on providing healthy juices and smoothies to the customers. The competitive advantage of the company is its focus on the health products. However, the product range of the company is limited. Therefore, the company must focus on developing its product range. Boost Juice can offer health food salad, wholegrain bread and its sandwiches to include variety in its product offering (Hill, 2012). The price of the products is comparatively low in comparison to the product value. The company is offering the products at low prices so that it can attract more customers. However, the profit margin of the company is comparatively low. In this essence, the company can provide a detailed product range wherein the products with additional features can be sold at a higher rate. The company uses a comprehensive marketing strategy to promote itself. It uses broadcast media like television, radio and social media to connect with the customers. Boost Juice can enhance its promotional strategy by incorporating its philosophy in the marketing campaigns. It should focus on the use of vibrant colors and sports in its marketing campaigns. It can also join hands with other sports organization or adventure companies to promote its products (Hill Jones, 2009). In its distribution strategy, the company should focus on developing its retail outlets in places known for outdoor sports activities such as beaches or sports clubs. Moreover, the company should also develop a few outlets in the office colleges or youth clubs to tap the market of young generation. In order to expand its business, the company should initiate partnerships with other health product companies. Being a big organization, it can acquire small companies which are focused on healthy diet and food products. It can also work on creating partnerships with financial firms and companies to increase its financial robustness. In the present competitive environment, human resources are considered as a vital asset in the development of the competitive advantage. They represent the company and interact with the customers. The company should focus on developing its human resources to compete with other organizations in the same industry. The service professionals of the company should be provided training to provide the customer excellent services in its retail outlets. Moreover, the company should also invest in attracting the best talent in the industry by providing better remuneration and attractive salary packages (Partridge Sinclair-Hunt, 2005). The process of the company can be enhanced by implementation of technology and technically-advanced machinery and equipment. The company should focus on the implementation of a strategy so that no customer is dissatisfied with the services and the customer service professionals are prompt to enhance their experience with the company (Partridge Sinclair-Hunt, 2005). In order to increase the physical evidence for the product, service and quality, Boost juice can initiate an online blog. The company can share its own experience or the experience of the customers in this blog. Additionally, the company can also establish promotional videos wherein the company can connect with its customer base through online mediums. Boost Juice can share its philosophy, vision and connect it with the Australian community. Conclusion Conclusively, it can be stated that Boost Juice has targeted a niche market in the Australian community and tapped on the health conscious customers. The company was founded in 2000 by Janine Allis when she found that there is no food product for the health conscious customers in Australia. In the founding years, she conducted marketing research and examined the customer behavior by directly dealing with the customers. The company expanded in different countries as well as in Australia through franchising. Moreover, it extended a specific marketing mix to attract maximum customers. It has also implemented the strategy of keeping the prices low to attract maximum customers. The company focuses not only on providing excellent quality products but focusing on a very different consumer experience. In this direction, the stores are painted with vibrant colors and front desk professionals provide excellent services to the customers. In the report, it is recommended that the company increas e its number of outlets in places with maximum young population. In its promotional activities, it can start blog and posting promotional videos. References Ferrell, O.C., Hartline, M. (2013). Marketing Strategy, Text and Cases. Boston: Cengage Learning. Belohlavek, P. (2008). 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