Coca Cola Strategy Essay Example for Free

Coca Cola Strategy Essay Slide1: International strategy (tià ªu Ä‘á »  cá » §a slide nhà © c) The enterprise has core competencies = the competitors in the host country does not have or difficult to develop, catch up or imitate Being not under pressure to localize products and to reduce production costs Companys head office played a central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing the first bottling plant in Havana, Cuba = marked the first step of Coca cola international market 1936: World War broke out = the bottling plant follow the army and when the war ended, coca has owned subsidiaries in 64 countries. 1950: Coca cola started advertising on TV = effects promote in worldwise Slide 3: Global Strategy A business strategy as global market or single market Company produce and deliver the products which are standardized and identical. Businesses build production facilities globally in locations with low cost as the basis for operational efficiency = save cost The operation of the system will be connected and coordinated through a central management official Make the business does not pay attention to the important differences between different markets = opportunity for competitors to jump in and meet the needs Slide 4: Global Strategy of Coca cola (1950 to early 2000) Coca-cola implementing global business strategy by: producting homogeneity, uniforming marketing strategy worldwide. In the 1970s and 1980s: + very diversified distribution system in both horizontal and vertical, + the bottling plants of Coca-Cola were on around the world + linked the retail stores to serve consumers better. In the 1990s: find new market with the advantages of the new front to the market = Africa and Asia Slide 5: Transnatoinal strategy Make a separate strategy for each country in which businesses consume their  products. Implemented localized products and methods of marketing products to suit the tastes and preferences of each national market Slide 6: Transnatoinal strategy of Coca cola (from 2000s to now) Set up independent subsidiaries, joint ventures in different markets = carry out the research and development stage products, manufacturing and marketing products in the local market. In the early 2000s: success on a global scale with nature is a business providing consumer goods Local adaptation Think local, act local: strategy towards adaptation but not contrary to the traditional strategy of company-global strategy Distributed organizational structure according to geographic area, including five areas: -North America Latin America. Europe, Asia, Europe and the Middle East borders. Asia Africa. Slide 7: Localization strategy of Coca cola: Localization strategy: the practice of adjusting a products functional properties and characteristics to accommodate the language, cultural, political and legal differences of a foreign market or country. For Coca Cola this will be done through a number of actions, first is changing their method of advertising. Ex: In India the use of celebrities would be used more than in Africa whereby football is the bigger love of the people Coca-Cola decided to change their iconic product name to something a little more consumer-friendly for Chinese market, adopted to use Chinese characters to present a truly localized version of their logo. Cuá »â€˜i cà ¹ng là   cà ¡i clip t gá » ­i hà ´m trc nhà © Há º £i.

Parents and Educators as a Powerful Influence Essay -- Graduate Colleg

Parents and Educators as a Powerful Influence Every individual has an impact on the world, no matter how small or insignificant it may seem. For the most part, the greatest impact an individual will have is limited to those with whom he interacts and the small community in which he lives. To a certain extent, each person has control over his own actions and decisions, and the choices he makes will ultimately determine how much power he will have over his own life. In as much as any human being can control his surroundings, he can also control the contributions he makes to the community and the quality of his own life. Although one might not ever be able to create an ideal world, through life experiences, relationships with those around him, imagination, and above all, education, he can reach his own human potential and achieve his own ideal individual existence. As no one can avoid interacting on some level with other human beings, no one lives in complete isolation. Literature, film, and music provide many examples of the consequences and implications of alienation and isolation. In J.D. Salinger’s The Catcher in the Rye, Holden Caulfield’s constant attempts to alienate himself ultimately fail due to his love and desire to care for his sister, whose love and concern for him does not allow him to disengage totally from the world. It is through a person’s relationships with other people that he finds his place in the world and develops his own sense of importance. The caring and love of other human beings reaffirm a person’s sense of self-worth and give him the confidence to explore his world and form other attachments that will allow him to continue to grow and to develop as a person. ... ...ces in life. Educators introduce the child to a broad spectrum of knowledge, but more importantly, they fuel his imagination and present all the possibilities. Through art, literature, music, and history, in particular, a child can share the thoughts and feelings of those who came before him, and he can begin to explore his own imagination and creativity. It is this unique ability educators and parents have to connect children with the world around them that empowers the children to find their own places in society. This knowledge allows a child to discover and to revel in his own sense of individuality and to make choices and decisions that are true to his character. Perhaps Polonius said it best in Hamlet when he advised his son Laertes, â€Å"This above all: to thine own self be true,/And it must follow, as the night the day,/ Thou canst not then be false to any man.†

Porter’s five forces analysis on shipping industry

Objective of the report The main purpose of this report is: To have an overview of the Strategic Management of PAL. To assess different strategies applying different analytical concepts, tools and techniques of Strategic Management To provide suggestions for possible strategic erection for the Shipping industries in the coming days based on findings of the report. 1. 3. Methodology The company websites, annual reports, vision & mission, values and objectives, other booklets & manuals etc were studied to identify the strategies of the Shipping industries.Top level executives and other employees were also consulted to have their opinion on the rationale of different strategic moves of the company. The theoretical bases for the reports are primarily those taught as part of Strategic Management course. The industry competitiveness and outlook have been reviewed. The tools and techniques such as Strategic group mapping,PESTLE analysis, Porter's five forces model of competition, SOOT analy sis, Key Success Factors (SF), five basic generic business strategies and other strategies like alliance, diversification, etc were applied. . 4. Scope and limitations This report has covered key business strategies of the Shipping in relation to target customers. It also covered strategies in network expansion, operational strategies The report also has attempted to give insights in the strategies of product offering and differentiations, customer services, strategic alliance with other partners, verifications, industry competitiveness, Ethics and CARS, Corporate culture and leadership etc. The report also has certain limitation too.It has not been possible to managed due to time constraint. 2. Organizational Overview PAL is the world's seventh largest ocean carrier and global top 100 plushy chain solution provider in shipping which has the same Mother Company Neptune Orient Line (NOEL) About Neptune Orient Lines: Neptune Orient Lines (NOEL) is a Singapore-based global transportati on company, with core businesses in container transportation and supply chain management. Global strength of over 12,000 employees 0 Revenue amounting to US$8. Billion in 2013 Mol's shipping and supply chain businesses synergies to create total value chain' for its customers. PAL Liner: Container Shipping & Terminals 0 World's 7th largest shipping operator O SUDS. B revenue (IFFY) 0 160 + years of continuous operation 0 Global network serves 33,000+ locations in 150 countries 0 130+ vessels, 6. MM Tees, 10 terminals. PAL – Moving Business Forward PAL is the world's seventh largest ocean carrier, offering more than 80 weekly services and over 500 calls at more than 140 ports worldwide.We provide container transportation and value added supply chain management services through our international shipping network which combines high-quality intermediate operations with state-of-the-art information technology, equipment and e-commerce. Transportation and logistics company. With ov er 160 years of experience, PAL has the knowledge and the expertise to help our customers grow their businesses and negotiate in an increasingly complex and ever-changing global marketplace – whether that is venturing into new territories or growing in already developed markets.With our highly competitive transit times, petition for service reliability and excellence and commitment to sustainable global trade, shippers the world over place their trust in us to provide them the value they need to compete in today's global economy. Services Shipping services spanning the world's major trade lanes Extensive U. S. Intermediate network to facilitate inland reach Priority access to PAL owned and operated terminals on the U. S.West Coast and strategic terminals in Asia Vertical expertise o Refrigerated and climate-controlled cargo o Garments on Hanger PAL Fleet PAL has one of the international shipping industry most technologically advanced and environmentally friendly fleets PAL in vests in our equipment to ensure we provide customers with the most efficient services. We operate a modern fleet of approximately 150 vessels. In line with our environmental commitment, we continue to improve the performance and efficiency of our ships.The strength of our container fleet is closely matched to the demand for both lineal and feeder routes. Our own vessels are complemented by services with alliance partners and slot charter agreements that provide flexibility to adjust capacity and respond quickly to customer needs and new opportunities. The average age of PAL container ships is less than 9 years and every vessel is certified with the latest ISM (International Management Code for the Safe Operation of Ships and for Pollution Prevention) standards.

Columbus Day - 1219 Words

The United States only honors two men with federal holidays bearing their names, Martin Luther King Jr., and Christopher Columbus. When we celebrate Columbus Day, we are honoring a man who helped spark a holocaust situation of the people of America and the Atlantic slave trade. Furthermore, Columbus never set foot on the land we call the United States, nor was the first explorer to reach the new world. Columbuss arrival in the new world was proceeded by the explorer Leif Ericson and others. The true discoverers of the land Columbus encountered are the ancestors of the native people who were living there when he arrived. Unfortunately, the public education system of the United States has failed to teach the entire truth about Christopher†¦show more content†¦In making this comment, UNESCO is also agreeing that the Atlantic slave trade was so cruel that they were killing the Natives with their cruelty even before they became slaves. In conclusion, the Atlantic slave trade was so intense that the Natives, Africans and people from the Caribbean islands were affected. Next, the Europeans soon developed a strong demand for gold in their economy (UNESCO). Which made them more destructive and violent towards the Natives. First off, some spaniards use their matureness as an advantage for the Natives to give them whatever they want. In this case, gold or religion. Some spaniards have no more consideration for them than beasts ((Bartolome de Las Casas).Bartolome de Las Casas is saying that the spaniards are getting really greedy for getting something they crave. Furthermore, theyre getting more violent once they realize what the Indians have. According to Bartolome de Las Casas, their reason for killing and destroying such an infinite number of souls is that the Christians have an ultimate aim, which is to acquire gold, and to swell themselves with riches... (Bartolome de Las Casas). The Europeans dont deserve any special celebration since they already got their respect from any Indians since they willingly suffered and gave up gold. To sum up, the Euro peans are being greedy and spending out all their savings isnt a good idea because the only thing that comes out with beingShow MoreRelatedDebate on Columbus Day Essay918 Words   |  4 PagesTo change Columbus Day to no longer be a holiday would be turning a blind eye to a difficult history, yet still turning that eye away from a history with a side to be celebrated. I instead ask of you to celebrate Columbus Day, learn the full history, including the wrong doings of Columbus and his crew, and celebrate the good change brought about by this event that ultimately led to the lifestyle you lead today. 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